When Bad Weather Hits, Quality Carriers Shine

Sub-zero temperatures are not kind to diesel fuel; they push it toward an unstable gel, which impedes its flow. Not coincidentally, the freezing temperatures and the widespread nasty winter weather impacting most of the country can similarly impede the flow of cargo over the nation’s highways.

Generally speaking, loads are moving a little slower, and missed appointments may have become more frequent this winter.

These conditions can offer a glimpse into the quality of your carrier. When bad weather hits, delays are almost a certainty, but how they are dealt with separates high quality providers from the pack. The service aspect of the relationship becomes critical. Here’s what comes with quality:

• Proactive planning. Quality carriers will plan as much as possible for the impact of bad weather. They will anticipate customers’ scheduled shipments and collaborate to move them up or back to ensure the best result. They understand their customers’ unique needs – whether it’s making certain raw materials arrive to keep production rolling or ensuring on-time delivery to a key partner.

• Communication…lots of it. The best in the business will have an established line of communication (emails, website notices, hotline, etc.) for customers to receive updates on any developments, such as weather delays or equipment breakdowns.

• The pivot. Sometimes even the best hatched plans require a course correction. Carriers with quality systems in place and skilled staff will have the experience and flexibility to deftly pivot in adapting to changing situations.

The quality of your carrier should shine in the worst of conditions. How has yours measured up this winter?