Transportation seems like a simple concept. It’s about
moving products and supplies from Point A to Point B. But there many options to
get the job done and knowing the key terms will help you better understand each
offering and the industry as a whole.
Take for instance “Transportation Brokerage” and “Managed
Transportation.” The two often are used interchangeably, but they are radically
different services. Brokerage involves a third party acting as a conduit for a
company and the motor carrier to move loads – a very tactical assignment.
Managed Transportation is far more strategic and involves a
company outsourcing all transportation functions to a third party. The provider
uses detailed analysis and technology to determine the most efficient way of
meeting supply chain goals. Managed Transportation is much broader in its
scope, looking at a variety of modes as well as warehouse locations.
Other important terms to know include:
- Freight Forwarder. An expert in supply chain management that moves cargo for companies, often utilizing multiple carrier types for a single shipment. Shipments typically travel internationally.
- OTR. Over The Road. Also referred to as TL (Truck Load), these shipments typically travel greater than 350 miles.
- Shuttle. These are short runs (less than 100 miles) of raw material from a warehouse to a production facility, or finished goods to a warehouse.
- Regional. Truck loads that travel less than 350 miles within a geographical region.
- LTL. Less-Than-Truckload. Refers to a shipment that is less than a full truckload.
- Intermodal. A method of moving freight through multiple modes of transportation, such as rail, ship, and truck. Freight itself is not handled; the shipping container is transferred between the modes.
- CTB Certified. The Certified Transportation Broker (CTB) program was developed by the Transportation Intermediaries Association. A CTB designation signifies that the professional has undergone rigorous training and testing to ensure they are an expert in the transportation industry.
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